What is the taste of your company?: The taste and Neuromarketing

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At other times we talked about the importance of scent marketing. Explaining how and why we can integrate it in brands and outlets. Ultimately, the importance of the sense of smell.

We also discussed the role of music and therefore ear. Of course, the view, the sense used in marketing. And how necessary it is to touch the products. In other words, the sense of touch. This means we have dedicated posts to, sight, touch, even when I call the sixth sense, but what about the fifth?.

Taste is also a very powerful sense and its use can help sell, but what we market is not edible.

We've all experienced some evocative power of taste. Who does not go to a particular restaurant by how well there made a recipe. One that we can eat in many places, but there knows there special. Who has not eaten after the passage of the years some cookies that taste reminds us that mom gave us as children. Or has missed the taste of the old, because everything before I knew better now (or so we think many times).

That evocative power, the power to transport us in time, making us relive sensations and feelings known, as also happens to smell, is the most interesting for companies and brands.

These low-quality candy that nobody wants, put on the table where it serves customers, not the most appropriate to achieve our purpose. But maybe, until now, did not think it could be a sales tool.

A commercial invites so seemingly innocent, to your prospect to a candy in his pocket. Coincidence?, Maybe. But it also might be doing brand. If the candy is unusual, it is a different flavor, quite possibly the commercial customer and remind the company that represents him. It may also be that the candy is especially good, but with a familiar flavor. O with hints of familiar flavors. Then, in addition, the client will remember when we taste something, but do not speak weeks with us.

The flavor that we choose must be in harmony with the rest of the experience that the customer want to live with us. Our corporate image, the smell of our brand, the music, the packaging of our products and flavors present in any part of the sales process, should be focused to be present in the customer's mind.

It does appear the first Google if the customer's mind are the last. The first help attract new sales, but the latter helps to build loyalty. Reaching the customer with the five senses helps the "Mental SEO".
And how I can find out what the client feels in your experience with me?. Applying neuromarketing to what I like to call "Corporate Experience" (a step beyond the simple shopping experience), as we have had in previous posts, we mind that positioning, even more effective.

Now that the Christmas season is approaching and everyone puts sweets dates to remember we are in Christmas, why not put other customers remember who we are, or what we do. Why not design one with neuromarketing Corporate Experience to help us be in the top 5, but in the customer's mind?.