Neuromarketing in hotels

Versión en español, pulse aquí

In many previous posts I mentioned that neuromarketing has application in absolutely all sectors. I also talked once about neuromarketing applied to tourism. Today I would like to dig a little deeper into this sector and discuss neuromarketing applied to the hotel sector.

Sensations, perceptions are critical in any sales process. Take care at the facility where the customer happens too. But especially in the hotels is particularly important. What differentiates one from another hotel of similar characteristics and location? ... What the customer feels when it is hosted on.

The customer to return or recommend a hotel, will depend largely on what this feels when in its facilities, enjoying their services, but is simply a night.

How neuromarketing can help the hotel industry?. You can do this through several avenues.

The first, attracting customers seeking a particular feeling indirectly communicating it. If we look at our hotel the customer absolute relaxation, it is communicating with our brand with our website, how we deal with the customer, with no need to say that he is the protagonist. Using EEG and even eye-tracking, can help ensure that we are conquering our customers with a feeling. Not the same tell our customers will get to our hotel the absolute relaxation, which transmit relax just by seeing the image of our brand.

Second, the same techniques but applied to hotel facilities will make your customers, when they are living there, really, those values, those feelings ultimately that experience.

Indeed, not only the shopping experience applied to hotels, but with a twist. They can establish a conquest through the five senses, so we'll get a much more complete.

Conquer through sight, with our image and the decor of the rooms. With the ear, using music properly. With the smell, not get tired, but evoking what we seek. And of course, the taste. In hotels also eaten. If we design a menu according to the values we want to evoke, get a complete experience. And neuromarketing can also help here. Apply neuromarketing techniques to find out what our clients feel at certain flavors that our customers get a unique experience. While only the longer experience if they return to our site. This is the main goal of building a purchase experience. And in most cases do not have to start from scratch, can be achieved by modifying existing facilities without large investments.

As a prelude to the above, neuromarketing can help us identify what values reign our experience. I mean, what more valued sensations are evoked our target if our hotel.

The neuromarketing to build shopping experience is useful in any industry, but one much more like a hotel than what sells, really, are sensations.