What effect does the fear in buying?

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Who has not ever been afraid?. It is a natural feeling in us. In part has helped us survive as a species. Being afraid of what we believe can be dangerous, has made our natural curiosity about the unknown we put on too much risk.

Fear is a feeling as human as love or tenderness. But with a very different effect on our body. Who has not blindfolded when suddenly suspected gonna be bad in the horror film, really doing it out of sight of ...

And we love to love, we like to feel that love us, we feel good when we are comfortable, but fear ... Fear is the opposite. Paralyzes us, makes us alert, tells us that something can go wrong, but not always right. So, whenever you feel no fear what comes next is going to hurt us. Sometimes it is caused by uncertainty and ignorance.

Precisely the latter is the most frequently appears in the sale. In most cases there is a terrifying fear that still leaves us physically. But it is a feeling that we stop making the purchase process due to uncertainty.
Often it is fear of not knowing if the product really meets our needs and will hopefully have the utility. So to "return" the product is an effective sales tool. Makes this fear disappears.

But this is not always possible. Sometimes the characteristics or the cost of the product itself, make infeasible to eliminate this fear with the return. Normally you can not return a car, even who have not passed a fortnight or preserve the "proof of purchase". However, precisely these cases, the fear if we succeed or not to buy, is the protagonist in the final decision.

The sale can be decanted, perfectly provider side to eliminate or alleviate that fear in your prospect.
When it comes to these products "no return", it is essential to find out what the client's fears. To report how our product or service can help meet the needs of our target and thus mitigate that fear.

On many occasions we have discussed how neuromarketing can help create feelings and sensations detected. Fear is a feeling more. Apply neuromarketing in the sales process, can help you find what paralyzes the purchase in the minds of our target. So, knowing what really afraid. With this information we can create a shopping experience to help you deduce that you are not buying something unknown and therefore sensitive to provoke fear. But something known, that generates peace and satisfaction knowing that will meet your needs.