Versión en español, pulse aquí
Our brain is the organ of our body consumes more oxygen. More than 20% of what we breathe is used to feed him.
In the technological revolution in which we live, we understand very well the importance of saving energy.What wrong when your smartphone battery does not last the whole day! Right?. When this happens, the best solution is to see what are the applications that consume and then consider whether they need to be running all day. If not, the disable and so we reduce consumption.
Something similar happens with our brain. As the body requires more energy, have a permanent "power saving mode". By having a very complex activity, requires "a lot of battery", but also tries to save all you can.
Our body gets energy through various processes that take place in our cells, for which it needs oxygen. Therefore, the brain is "a major consumer of oxygen." If we did not have that "savings mode", we would need a lot. So we would have to reduce other functions, or increase the amount you get through the respiratory system.
So how easy, simple, easy to understand what is, what little oxygen needs to be processed, and we like attracts us. If two devices perform the same function, but one is much easier to use, we prefer this. Although other more complete, simplicity attracts saves energy because our body.
And the simple attraction applies to everything. Not only to use easier, we also like to look more simple, because we understand with less effort and therefore less energy requirement.
Good teachers are those who are able to make complex concepts simple, that is, those that facilitate us to understand the idea with less consumption.
The success of Apple, are due to put in the hands of users complex tools with multiple functions, but extremely simple to use.
The best advertising campaigns, they do get the message more directly without having to think too much.
Conversely, when we see concepts and processes that seem complex, we flee from them. It is therefore important that the products, besides being simple in appearance. Our brain makes a first quick scan "at a glance". Behind him, "decided" that if you want simple and, on the contrary, it will reject if it seems complicated. Learning something that at first seems difficult is, first of all, do battle with ourselves, against our own brain.
Ideas, products, communication, everything has to be simple and also have to look for it is thus able to leverage our mindset which saves energy.
Wednesday, August 29
Wednesday, August 15
The best sales tool
Versión en español, pulse aquí
It involves over thirty muscles in face, trunk and abdomen. Improves breathing, increased heart rate and blood pressure. Decreases the concentration of cortisol (stress hormone). Increases of endorphins, as a result increases the will to live and reduces pain. All with a single act, ... I'm talking about laughter.
but besides these great effects on our body, does the laughter role in sales?. Yes, of course.
Advertisers are well aware of the positive effects of this great tool, as they have proven, without quite knowing why, how humorous campaigns have had better results than the more serious. Neuroscience and neuromarketing discovered the effects noted in the first paragraph later.
Although these have been the pioneers in commercial use are not the only ones called to use them. Bring a smile to the customer, the potential buyer increases the probability of purchase. Why?.
As I said, laughter releases endorphins. These are, among other things, responsible for "increasing the connection between individuals' ability to improve our readiness to be attentive to what they tell us and help" fix "knowledge. Dopamine is also present, and highly responsible character of love in our species. Therefore, a commercial that make your customers laugh naturally, is much more likely to sell than the most serious.
I knew a trainer insurance salesmen who said they had to sell serious, because the insurance world was something that did not produce laughter. Coincidences of life that when this was replaced by one of these people who have a natural gift for making people laugh, sales people who prepared increased by over 40%, because she was able to motivate more than above.
Both to motivate salespeople, and the individual customer, no doubt, the best tool there is laughter. Some people have easy to provoke and who not. Although the latter today, thanks to new technologies is less severe. Internet is full of videos, jokes and funny situations to teach our clients.
What a coincidence, right?, One of the topics on the Internet is more humor. Videos, stories, jokes, why?. Because laughter is addictive. We love to laugh and want more and more and more. Disclose why funny situations, reasons for others laugh, laughing is a vice, healthy, but vice.
If your client has one of those days in a bad mood, escape is a sale impossible. Unless you have the gift of speaking before.
When making a sales call, a product presentation or an advertising campaign, before thinking about the product or on the advantages this will bring to the customer, think about how you can make you laugh, your sales will increase exponentially with a smile.
Follow me on Twitter: @joseruizpardo
It involves over thirty muscles in face, trunk and abdomen. Improves breathing, increased heart rate and blood pressure. Decreases the concentration of cortisol (stress hormone). Increases of endorphins, as a result increases the will to live and reduces pain. All with a single act, ... I'm talking about laughter.
but besides these great effects on our body, does the laughter role in sales?. Yes, of course.
Advertisers are well aware of the positive effects of this great tool, as they have proven, without quite knowing why, how humorous campaigns have had better results than the more serious. Neuroscience and neuromarketing discovered the effects noted in the first paragraph later.
Although these have been the pioneers in commercial use are not the only ones called to use them. Bring a smile to the customer, the potential buyer increases the probability of purchase. Why?.
As I said, laughter releases endorphins. These are, among other things, responsible for "increasing the connection between individuals' ability to improve our readiness to be attentive to what they tell us and help" fix "knowledge. Dopamine is also present, and highly responsible character of love in our species. Therefore, a commercial that make your customers laugh naturally, is much more likely to sell than the most serious.
I knew a trainer insurance salesmen who said they had to sell serious, because the insurance world was something that did not produce laughter. Coincidences of life that when this was replaced by one of these people who have a natural gift for making people laugh, sales people who prepared increased by over 40%, because she was able to motivate more than above.
Both to motivate salespeople, and the individual customer, no doubt, the best tool there is laughter. Some people have easy to provoke and who not. Although the latter today, thanks to new technologies is less severe. Internet is full of videos, jokes and funny situations to teach our clients.
What a coincidence, right?, One of the topics on the Internet is more humor. Videos, stories, jokes, why?. Because laughter is addictive. We love to laugh and want more and more and more. Disclose why funny situations, reasons for others laugh, laughing is a vice, healthy, but vice.
If your client has one of those days in a bad mood, escape is a sale impossible. Unless you have the gift of speaking before.
When making a sales call, a product presentation or an advertising campaign, before thinking about the product or on the advantages this will bring to the customer, think about how you can make you laugh, your sales will increase exponentially with a smile.
Follow me on Twitter: @joseruizpardo
Wednesday, August 1
Kiss and engagement on the client
Versión en español, pulse aquí
Few things are as desired, rather, as a long-awaited first kiss. It is not the contact itself that causes us to desire to have our lips on the other person, is what we feel in the moments before. The anxiety of the first time, how kiss?, I like it?, Kiss as your eyes say?, A thousand questions that have hovered in our heads, sometimes days or even months, are crowded in the seconds before the pulse quickens, at which time we live in another world, another reality. What provokes you that state is curiosity, not the kiss. Who has not done that once it's time did not like and loses all interest?. Expectations have not been overcome and the run was better than later, in many cases, will not return.
Product-customer relationship is a kiss from manufacturer to consumer. It's not just the usefulness of the product are the moments before having it, it's time to open the package and see inside the box, is the first time that the product is in their hands. The packaging and product presentation are responsible for that something becomes useful also desired.
During my years in the computer industry have had in my hands many boxes of product, I opened, I have shown, but never felt much desire to own one like the first time I opened the box of an iPad. The ritual, form, position paper, the smell ... Apple knows very well to live experiences. Not the kiss, are the moments before ... Not the product is the desire to have one. There is no better kiss than the one for before you arrive, there is no greater loyalty than that provokes desire. Who has not been broken child and the gift wrap can not wait to open it slowly?.
Whether the product is solid, liquid or gas, the packaging is just as protagonist. Especially if it can be touching something that is not. Our mind likes to know how things really are than you think.
In these difficult times sales, many companies are launching the online channel to increase portfolio. Their product, which was previously sold at a neighborhood store is now sold throughout the country or even worldwide. Orders arrive, get into any box, albeit with much cork to prevent breakage and are delivered to the courier. Just started a kiss without moments before, without enjoyment, all fast, not the packaging care.
Internet has a problem with respect to the other channels: the product can not be touched. But it has a great advantage, the purchase is not immediate, it takes on the best one day, so they are much more desired. At the time we receive the order confirmation email and we look forward to the messenger call the front door.
If we care how our product reaches the customer, packaging, get to be even more desirable, increasing the likelihood of new purchase. No matter what you sell is solid, liquid or gas, the important thing is not only to arrive in good condition, but what consumers feel before opening.
Design experience in receiving product will increase engagement, the level of enthusiasm and thus, the degree of customer loyalty. Neuromarketing has tools to design an experience for the customer to live the feelings and emotions that the manufacturer or distributor has planned.
While we should not forget that as a bad kiss shatters all previous moments (and perhaps future) a bad product will do the same with the preliminaries to use.
Few things are as desired, rather, as a long-awaited first kiss. It is not the contact itself that causes us to desire to have our lips on the other person, is what we feel in the moments before. The anxiety of the first time, how kiss?, I like it?, Kiss as your eyes say?, A thousand questions that have hovered in our heads, sometimes days or even months, are crowded in the seconds before the pulse quickens, at which time we live in another world, another reality. What provokes you that state is curiosity, not the kiss. Who has not done that once it's time did not like and loses all interest?. Expectations have not been overcome and the run was better than later, in many cases, will not return.
Product-customer relationship is a kiss from manufacturer to consumer. It's not just the usefulness of the product are the moments before having it, it's time to open the package and see inside the box, is the first time that the product is in their hands. The packaging and product presentation are responsible for that something becomes useful also desired.
During my years in the computer industry have had in my hands many boxes of product, I opened, I have shown, but never felt much desire to own one like the first time I opened the box of an iPad. The ritual, form, position paper, the smell ... Apple knows very well to live experiences. Not the kiss, are the moments before ... Not the product is the desire to have one. There is no better kiss than the one for before you arrive, there is no greater loyalty than that provokes desire. Who has not been broken child and the gift wrap can not wait to open it slowly?.
Whether the product is solid, liquid or gas, the packaging is just as protagonist. Especially if it can be touching something that is not. Our mind likes to know how things really are than you think.
In these difficult times sales, many companies are launching the online channel to increase portfolio. Their product, which was previously sold at a neighborhood store is now sold throughout the country or even worldwide. Orders arrive, get into any box, albeit with much cork to prevent breakage and are delivered to the courier. Just started a kiss without moments before, without enjoyment, all fast, not the packaging care.
Internet has a problem with respect to the other channels: the product can not be touched. But it has a great advantage, the purchase is not immediate, it takes on the best one day, so they are much more desired. At the time we receive the order confirmation email and we look forward to the messenger call the front door.
If we care how our product reaches the customer, packaging, get to be even more desirable, increasing the likelihood of new purchase. No matter what you sell is solid, liquid or gas, the important thing is not only to arrive in good condition, but what consumers feel before opening.
Design experience in receiving product will increase engagement, the level of enthusiasm and thus, the degree of customer loyalty. Neuromarketing has tools to design an experience for the customer to live the feelings and emotions that the manufacturer or distributor has planned.
While we should not forget that as a bad kiss shatters all previous moments (and perhaps future) a bad product will do the same with the preliminaries to use.
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