The best sales tool

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It involves over thirty muscles in face, trunk and abdomen. Improves breathing, increased heart rate and blood pressure. Decreases the concentration of cortisol (stress hormone). Increases of endorphins, as a result increases the will to live and reduces pain. All with a single act, ... I'm talking about laughter.

but besides these great effects on our body, does the laughter role in sales?. Yes, of course.

Advertisers are well aware of the positive effects of this great tool, as they have proven, without quite knowing why, how humorous campaigns have had better results than the more serious. Neuroscience and neuromarketing discovered the effects noted in the first paragraph later.

Although these have been the pioneers in commercial use are not the only ones called to use them. Bring a smile to the customer, the potential buyer increases the probability of purchase. Why?.

As I said, laughter releases endorphins. These are, among other things, responsible for "increasing the connection between individuals' ability to improve our readiness to be attentive to what they tell us and help" fix "knowledge. Dopamine is also present, and highly responsible character of love in our species. Therefore, a commercial that make your customers laugh naturally, is much more likely to sell than the most serious.

I knew a trainer insurance salesmen who said they had to sell serious, because the insurance world was something that did not produce laughter. Coincidences of life that when this was replaced by one of these people who have a natural gift for making people laugh, sales people who prepared increased by over 40%, because she was able to motivate more than above.

Both to motivate salespeople, and the individual customer, no doubt, the best tool there is laughter. Some people have easy to provoke and who not. Although the latter today, thanks to new technologies is less severe. Internet is full of videos, jokes and funny situations to teach our clients.

What a coincidence, right?, One of the topics on the Internet is more humor. Videos, stories, jokes, why?. Because laughter is addictive. We love to laugh and want more and more and more. Disclose why funny situations, reasons for others laugh, laughing is a vice, healthy, but vice.

If your client has one of those days in a bad mood, escape is a sale impossible. Unless you have the gift of speaking before.

When making a sales call, a product presentation or an advertising campaign, before thinking about the product or on the advantages this will bring to the customer, think about how you can make you laugh, your sales will increase exponentially with a smile.

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