Subliminal Advertising Myth or Reality?

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Everyone, we are dedicated to the marketing and those not, we ever heard of subliminal advertising.

Commercials in which, supposedly, are introduced to the viewer perceives messages unconsciously and inviting you to consume a certain product. Buyer consume these items and never becomes aware of who or what has prompted it.

Subliminal advertising is on everyone's lips since the sixties. Some even confuse neuromarketing with such advertising or studies how.

Nothing is further from the truth. The neuromarketing studies not subliminal advertising, among other things, because this type of advertising there is a myth.

In the 60s, J. McDonald Vicary said he entered, subliminally, the phrases "eat popcorn" and "Drink Coke" during the broadcast of a film. Supposedly, as reported, increased sales of both products during the broadcast. Almost 20% of popcorn and more than 50% of the soda said.

The impact of this news was such that the U.S. government banned the practice. Even in Spain is prohibited by the General Advertising Act.

In 1962 McDonald himself acknowledged that it was all a setup and the data shown were handling. Were false. Those messages never inserted in the issue of the film. But the legend ran so fast that the reality went unnoticed.It is true that, to date, no one has shown that it can achieve an increase in consumption with subliminal advertising. But neither has shown otherwise. That is, we have no scientific evidence that subliminal advertising works. But we have no empirical. That is, in the experiments conducted and reported to date, none has been shown that introducing subliminal messages increases consumption.

What it is true is that many people think is possible, even brands that use it. Ignoring that, even though not proven fact, the law explicitly prohibits such practices.

And is that something is trying to send a subliminal message. And another thing that is perceived, albeit unconsciously. Let alone that can alter the behavior of an individual for these messages.

The reality is that subliminal advertising is another one of those myths and legends that are so widespread that make them look real.

As I mentioned once: the human will is so strong that it would try to bend it so difficult that, be achievable, the effort would be such that the effort would be employed unprofitable. In the time spent to sell a unit to someone who does not want to, we could sell thousands to those that they want and are attracted to the product.

Neuromarketing and any other area of marketing aims to bring products to potential consumers. Not become consumers who neither want our products or need us. Which makes no sense. Well, as just discussed, if the client does not want to buy the best for the seller is not interested in selling.

The purchase button does not exist: demystifying the neuromarketing

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After many articles explaining what is neuromarketing and what contributes to different fields of marketing world, I think it's time to explain what its not neuromarketing.

Everything new has a lot of myths around fueled by fear of the unknown. Neuromarketing is a new and unfamiliar. Neuromarketing is a generator of myths and legends.

Some forums even maintains that neuromarketing intends to sell against the will of the buyer or looking like forcing us to buy through the unconscious.

Anyone who thinks we're going to give you the magic formula to sell anything to anyone, even against their will, this is not possible.

Neuromarketing, as seen in previous articles, which makes is to apply knowledge gained from neuroscience to marketing. Does neuromarketing relationship with the unconscious?. Yes, neuromarketing and much of our daily activity depends on our unconscious. But one thing is to study nonconscious processes to better understand human behavior (the purchase is a behavior) and quite another to manipulate the individual from the unconscious to force a conscious act.

You can not control people and force them to something they do not want. At most (and there are a lot of myths about it) through hiponosis sophrology and behaviors can be induced, but obviously no marketing action hypnotize anyone.

The neuromarketing study human behavior in the purchase. Measure the response to stimuli such action to better understand and apply the findings to make marketing more effective. To create shopping experiences. But neither manipulates nor obliged nor will it is impossible.

Neuromarketing is a science, new, yes, but science. Born from the application of neuroscience to economics (neuroeconomics). Study habits, behaviors measured. As neuroscience studying reactions in our brain with techniques of the health sector. But one thing is to study the brain and other handling. Study it is possible and brings new insights to make better and more effective marketing. The latter can not.

So, as I said in the title, sorry to say that the buy button, that method in order to sell at all costs, even against the will of the buyer, it is has not been discovered yet, is that not going to find because you can not find something that does not exist.