Versión en español, pulse aquí
In many previous posts I mentioned that neuromarketing has application in absolutely all sectors. I also talked once about neuromarketing applied to tourism. Today I would like to dig a little deeper into this sector and discuss neuromarketing applied to the hotel sector.
Sensations, perceptions are critical in any sales process. Take care at the facility where the customer happens too. But especially in the hotels is particularly important. What differentiates one from another hotel of similar characteristics and location? ... What the customer feels when it is hosted on.
The customer to return or recommend a hotel, will depend largely on what this feels when in its facilities, enjoying their services, but is simply a night.
How neuromarketing can help the hotel industry?. You can do this through several avenues.
The first, attracting customers seeking a particular feeling indirectly communicating it. If we look at our hotel the customer absolute relaxation, it is communicating with our brand with our website, how we deal with the customer, with no need to say that he is the protagonist. Using EEG and even eye-tracking, can help ensure that we are conquering our customers with a feeling. Not the same tell our customers will get to our hotel the absolute relaxation, which transmit relax just by seeing the image of our brand.
Second, the same techniques but applied to hotel facilities will make your customers, when they are living there, really, those values, those feelings ultimately that experience.
Indeed, not only the shopping experience applied to hotels, but with a twist. They can establish a conquest through the five senses, so we'll get a much more complete.
Conquer through sight, with our image and the decor of the rooms. With the ear, using music properly. With the smell, not get tired, but evoking what we seek. And of course, the taste. In hotels also eaten. If we design a menu according to the values we want to evoke, get a complete experience. And neuromarketing can also help here. Apply neuromarketing techniques to find out what our clients feel at certain flavors that our customers get a unique experience. While only the longer experience if they return to our site. This is the main goal of building a purchase experience. And in most cases do not have to start from scratch, can be achieved by modifying existing facilities without large investments.
As a prelude to the above, neuromarketing can help us identify what values reign our experience. I mean, what more valued sensations are evoked our target if our hotel.
The neuromarketing to build shopping experience is useful in any industry, but one much more like a hotel than what sells, really, are sensations.
Showing posts with label tourism. Show all posts
Showing posts with label tourism. Show all posts
Wednesday, October 24
Wednesday, July 4
The Neuromarketing in tourism
Versión en español, pulse aquí
The neuromarketing has applications in absolutely all areas. Tourism is one of the most powerful in the economies of many countries, and one in which the neuromarketing can contribute a lot.
When a city sells its beaches or its gastronomy, in fact, is selling what the tourists feel to soak up the sun, drinking cool water, or enjoy the typical food of the area. And of course, nothing like the neuromarketing to measure emotions, is one of its purposes.
Other times I have spoken of neuromarketing in advertising campaigns. Well we can apply these to see if we are communicating the feelings we want. But in this post, I would like to focus on another important aspect that neuromarketing can help tourism.
In addition to ensure that our communication campaigns are effective, neuromarketing can help identify what feel our tourists. Those positive feelings will be those living then communicate through our campaigns.
It's about being more effective. So far, those responsible for tourism campaigns, the designing based on what they thought, felt the tourist. The Neuromarketing can help identify those feelings that tourists feel real truth in a certain place, a city, a beach, a restaurant.
Studies using neuromarketing techniques applied to a representative sample, allow it to identify the sensations and feelings associated with a tourist experience. After defining the experienced positive values, is designed communication campaigns around them, and check that they really are these and not others, the values being transmitted.
This methodology is applicable not only to a city, also to a particular establishment. A hotel, restaurant, entertainment complex even a train or plane, may be subject to them.
Furthermore, once identified the sensations experienced in the area studied, we can introduce elements that enhance them. So, Bernd Reutermann, founder of Mindness Hotel, introduced in hotels humorous details in the toilets or "hugging pillow" in their armchairs. Identified that almost all clients traveling alone and was using humor to alleviate "the solitude of the business traveler."
Although there is much to contribute to the tourism sector, this is still anchored in traditional patterns of marketing and has not taken advantage of the benefits of neuromarketing to offer. But yes, those places that have decided to implement it, have marked difference from the others.
The neuromarketing has applications in absolutely all areas. Tourism is one of the most powerful in the economies of many countries, and one in which the neuromarketing can contribute a lot.
When a city sells its beaches or its gastronomy, in fact, is selling what the tourists feel to soak up the sun, drinking cool water, or enjoy the typical food of the area. And of course, nothing like the neuromarketing to measure emotions, is one of its purposes.
Other times I have spoken of neuromarketing in advertising campaigns. Well we can apply these to see if we are communicating the feelings we want. But in this post, I would like to focus on another important aspect that neuromarketing can help tourism.
In addition to ensure that our communication campaigns are effective, neuromarketing can help identify what feel our tourists. Those positive feelings will be those living then communicate through our campaigns.
It's about being more effective. So far, those responsible for tourism campaigns, the designing based on what they thought, felt the tourist. The Neuromarketing can help identify those feelings that tourists feel real truth in a certain place, a city, a beach, a restaurant.
Studies using neuromarketing techniques applied to a representative sample, allow it to identify the sensations and feelings associated with a tourist experience. After defining the experienced positive values, is designed communication campaigns around them, and check that they really are these and not others, the values being transmitted.
This methodology is applicable not only to a city, also to a particular establishment. A hotel, restaurant, entertainment complex even a train or plane, may be subject to them.
Furthermore, once identified the sensations experienced in the area studied, we can introduce elements that enhance them. So, Bernd Reutermann, founder of Mindness Hotel, introduced in hotels humorous details in the toilets or "hugging pillow" in their armchairs. Identified that almost all clients traveling alone and was using humor to alleviate "the solitude of the business traveler."
Although there is much to contribute to the tourism sector, this is still anchored in traditional patterns of marketing and has not taken advantage of the benefits of neuromarketing to offer. But yes, those places that have decided to implement it, have marked difference from the others.
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